Becoming the expert

Becoming the expert is something that I have been told to do over and over again in business. I have been told that to stand out from the rest of the competition I HAVE TO become the expert in my field. Its the experts that get the work, that get known, that are thought of all the time and will always be front of mind in the customers thoughts and conversations.

Wow! Imagine that. To succeed in business you have to become the expert. How many others are becoming the expert? I bet that every single business owner out there in my field is doing everything they can to become the expert. Which means that they are all doing what the other person/business is doing. Which means they don’t really stand out at all and just become part of the crowd trying to shout above everyone else, “Look at me, look at me!”

Perhaps if we all stop trying to out do each other and simply focus on always doing our absolute best for our customers, constantly improve on our knowledge and gain experiences that stretch us emotionally and intellectually, we can all feed our families tonight, provide a safe place for them to rest their heads and leave our customers feeling that they are the most important customer we have. Perhaps if we just focus on making a difference with the lives we have and the limited time we have we might just leave the world a little better off for us having been here.

Here’s something truly worth watching

Written by Allan. Posted in Workplace & Personal Relationships


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Hi, I'm Allan, the Director of Beyond IQ Pty Ltd. My goal is to provide you with insightful and thought provoking material. I hope to inspire you to start or join the discussion below and to keep coming back. I believe that conversation will inevitably lead to a greater truth, and I want you to be a part of it. Get to know me a little better. Find me on Facebook, add me to your circle on Google+ or join my professional network on LinkedIn

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